Making it simple & powerful to give back

play video

How it Works


shop as usual

i=Change retailers give back $1 from every sale.


send their donation

After checking out on their site, the i=Change platform appears. You choose where their donation goes.


track the impact

See how much your purchase has helped raise in real-time, and its impact with 100% transparency.

“100% donations are sent to carefully selected NGOs, committed to best-practice development”

Jeremy Meltzer
Founder, i=Change

join the movement

The new retail normal

Retail can offer a fascinating mirror that reflects the zeitgeist. As still a relatively nascent industry – especially in its digital form – retail takes the pulse of the people, or should, to remain relevant and resilient.

Yet while COVID accelerated the digital shift, it hastened another fast-growing trend; purposeful business. Already expected by consumers in the US, Australian consumers have since 2020 begun demanding that their purchases create change.

Data is also emerging that campaigns where retailers feature their product and purpose, not only product and promotions, drive revenue much more than expected. So retailers that authentically and transparently commit to becoming a ‘force for good’, are not only building resilience into their brands, but a relevance that drives growth.

It’s exciting that retail is on the precipice of a significant shift, that bridging worlds between the NGO and retail sectors could finally occur, delivering each other significant value through partnerships that

not only connect us meaningfully to the brands we love, but create the social and environmental change we all long to see.

As retail shifts from product and promotion to a more authentic, more imperfect, less glossy version of itself, telling stories of lives changed and the challenges our planet faces, connecting brands with consumer’s hearts, might just be the leap we need. For we all care about something, and if given a clear and simple choice, it seems most of us would rather buy from a brand that gives back than one that does not.

If product & purpose does emerge as the new retail normal; for retailers, consumers, and the environment that sustains us all, this will – surely – be a very good thing.

With my dollar, I’m choosing change.

Giving 100%

We forward 100% of retailer’s donations to the chosen development projects. i=Change does not deduct any fees from donations, nor charge our NGO partners any fees to be a funding recipient.

Why focus on women & girls?

A high proportion of projects we support are committed to the development of women and girls. This is because their empowerment is proven to be one of the greatest drivers of economic growth and social stability globally.

Investing in women generates some of the highest possible returns. Whilst we support other projects, i=Change is proudly focused on the empowerment of women and girls and helping unleash their potential.

Why so few projects?

Funding fewer projects allows us to fund sustainably, so NGO’s can scale their work responsibly, with the resources to measure and continuously improve. So while it may be attractive to offer a long list, our goal is to curate a great list.

Why these projects & how are they chosen?

We’ve identified our NGO partners to be among the best in their fields of development. We’ve met with them, understand how they operate, and visited many of their projects in the field.

Interestingly, (and contrary to popular opinion), ‘best practice’ is not necessarily a measure of NGO’s with the lowest administration costs – but also of their capacity and commitment to effect sensitive, community-driven change that empowers over the long-term.

The methodology of our partners

  • Long-term commitment to communities
  • Empowerment rather than ‘aid’
  • Employing local community to deliver services
  • Sourcing goods & services locally
  • Transparency of reporting
  • Respect for local cultures & traditions
  • An organisational culture of continual improvement