What is a live-giving page?

In the realm of conscious consumerism, businesses are increasingly embracing social and environmental responsibility. As businesses strive to authentically connect with their audience, transparency has become a cornerstone of their giving-back journey. 

One powerful tool of partnering with i=Change that facilitates this transparency is our business’s live-giving page. In this blog post, we’ll answer a common question we often encounter: “What is a live-giving page?” – the short answer, it is a page which offers a dynamic display of projects supported and funds raised in real-time by a business.

Your live-giving page

On our i=Change site, your business’s live-giving page offers a powerful display of the projects you support and the funds raised in real time. This commitment to transparency is at the core of our mission, enabling you to authentically showcase your giving-back journey. 

An-example-of-By-Charlotte's-live-giving-page-on-the-i=Change-site

By Charlotte’s live-giving page which showcases their funds raised in real time and the projects they support. They have raised over $250,000 and counting for impactful projects from Save the Children, Aus Childhood Foundation, and Women’s Community Shelters

By providing real-time updates on the funds raised and the impact achieved, your business can foster trust and engagement with your customers, demonstrating your dedication to social and environmental projects. This transparency not only benefits your business’s reputation but also allows customers to witness the tangible difference their choice makes, encouraging a deeper connection and a shared sense of purpose.

 

Communicating your giving-back journey

Live-giving pages offer a captivating visual representation of the projects supported by your business. Through real-time metrics, your business can demonstrate the impact of the funds that have been raised. As visitors explore the page, they witness the funds raised growing, the impact expanding, and the positive change unfolding. 

To further maximise opportunities to showcase your giving-back journey, we recommend building a landing page on your own site to complement the live-giving page and to integrate your giving into your messaging. Many i=Change businesses have built their landing page dedicated to communicating their partnership with us, the projects they support and to showcase a live counter feed of the total donations they have raised since starting with us.  

An-example-of-Life-Interiors-landing-page-that-they-built-on-their-site-which-speaks-to-their-partnership-with-i=Change

Life Interiors landing page speaks to their partnership with i=Change, the funds raised so far and the projects they support for 100% transparency in real time. 

If you are an existing i=Change business and would like to discuss building a landing page and adding our live counter feed, get in touch with us

Live-giving pages epitomise the power of transparency in the realm of corporate social responsibility. As businesses embrace the mission to make a positive impact, these pages become invaluable assets for communicating their giving back journey. 

As we navigate the evolving landscape of conscious consumerism, live-giving pages empower businesses to transform their impact into transparency, inspiring positive change in the world. Together, let’s create a better world, one transparent step at a time. Join the movement today. 

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