Why your business should give back during the holidays

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Increasingly, socially conscious consumers continue to prioritise their values when making purchase decisions, even in the face of economic uncertainties. Consequently, businesses are competing to gain extra momentum this holiday season as consumers seek ways to make their dollars count. 

With Black Friday and Cyber Monday coming up, the holiday season traditionally revolves around significant discounts and markdowns. For many businesses, it’s a time when profit margins and bottom lines often take centre stage. But what if there were a better way to approach the holidays—one that not only boosts brand loyalty but also impacts the lives of others?

Succeed with purpose-driven consumers

Price, convenience, and quality have traditionally guided purchasing decisions, but the landscape has undergone a transformation in the wake of the global pandemic. A recent study found that 89% of executives say companies that lead with purpose have a competitive advantage in today’s marketplace

Consumers demand more from brands:

  • Seeking a deeper connection,
  • A shared mission, and
  • An opportunity to make a difference with their purchases.

In response to this growing shift, businesses have the chance to redefine their holiday marketing strategies.

How you can maximise your impact during our Season of Giving

We have dubbed October to December to be the Season of Giving, filled with various impact days your business can speak to and participate in.

As an i=Change business, you can increase conversion, engagement and loyalty this season. Do this by educating your customers and encouraging them to shop as usual, with the extra gift of giving back to a charity of their choice.

Check out our 2023 Impact Calendar. 

Double Down for Change campaigns

Increase your giving during the holiday season and align with causes your customers care about by doubling down for change. Instead of discounting, give back from every transaction and engage your customers by empowering them to choose where it goes. 

Manning Cartell saw a 4071% return on investment (campaign cost vs revenue the campaign drove) over a 7-day period of doubling down for change. 

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“We are so excited to see our customers are as passionate about giving back as we are! Our Double Down Campaign to support Mental Health Week saw traffic increase by 10% and orders increase by 16%” – Gabrielle Manning, CEO & Co-Founder of Manning Cartell

Using Stories of Change

As a business, it’s increasingly important to communicate the impact of your giving-back with 100% transparency especially during our Season of Giving. 

At i=Change, we collect these Stories of Change from our NGO partners so you don’t have to. Use this content to feature your support and impact across your channels through blog posts, social media and EDMs. 

These Stories of Change are more than just an offering when you join i=Change, it’s a bridge that connects the intentions of your business with the hearts of your customers. Additionally, as you face a competitive market, having a unique storytelling element can set you apart. 

As you embark on your giving back journey, we will provide additional marketing support on how, where and why you should communicate these stories. 

Read our Stories of Change here.

Take this opportunity to use the 2023 holiday season as a way to create a meaningful impact on people and planet. Crafting a holiday strategy centred on making a meaningful impact not only nurtures real change but also harmonises with evolving consumer inclinations and emerging trends. As we shift from product and promotion to product and purpose, there’s never been a better time for businesses to give back.

Not an i=Change business?
Start giving back to accelerate your sustainability journey today.

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Shop businesses that give back from every transaction

  • Dame Yung gives from every sale to:

    • Restore the land
    • Educate a girl
    • End the marriage of girls
    Dame Yung
  • Who Is Elijah gives from every sale to:

    • Feed an Afghan child
    • Clean the sea
    • Prevent trafficking with education
    Who Is Elijah
  • JBL gives from every sale to:

    • Support mental health
    • Clean the sea
    • Modibodi Period Collective
    JBL
  • Eye of Horus gives from every sale to:

    • Protect a woman
    • Clean the sea
    • Provide life aid
    Eye of Horus
  • Earth's Tribe gives from every sale to:

    • Clean the sea
    • Restore the land
    • Rewild Australia
    Earth's Tribe
  • Artesands gives from every sale to:

    • Keep girls in school
    • Clothe the vulnerable
    • Provide life aid
    Artesands
  • The NATIVES Co. gives from every sale to:

    • Clean the sea
    • Rewild Australia
    • Back her brilliance
    The NATIVES Co.
  • Shannon and Team Harvey gives from every sale to:

    • Clean the sea
    • Feed aussies in crisis
    • Help foster kids learn
    Shannon and Team Harvey
  • Caitlin Louise Collection gives from every sale to:

    • Restore the land
    • Bring joy to sick kids
    • Support mental health
    Caitlin Louise Collection
  • Pussyfoot Socks gives from every sale to:

    • Support mental health
    • Give a new start
    • Help cancer patients
    Pussyfoot Socks
  • POSSE gives from every sale to:

    • Protect a woman
    • End the marriage of girls
    • Educate a girl
    POSSE
  • KYHA gives from every sale to:

    • End violence against women
    • Keep girls in school
    • End the marriage of girls
    KYHA
  • Kind Bod gives from every sale to:

    • Respond to emergencies
    • Clean the sea
    • Support children in emergencies
    Kind Bod
  • Pipet gives from every sale to:

    • Restore the land
    • Clean the sea
    • End violence against women
    Pipet
  • Discount Lighting gives from every sale to:

    • Bring joy to sick kids
    • End avoidable blindness
    • Support children in emergencies
    Discount Lighting
  • Remarkable Outdoor Living gives from every sale to:

    • Clean the sea
    • Restore the land
    • Rewild Australia
    Remarkable Outdoor Living
  • Wild Cactus Co. gives from every sale to:

    • Support children in emergencies
    • Support a child to recover
    • Feed aussies in crisis
    Wild Cactus Co.
  • Rachel Gilbert AU gives from every sale to:

    • Support mental health
    • Protect a woman
    • Support kids with cancer
    Rachel Gilbert AU