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How businesses can support NAIDOC Week

NAIDOC Week is a significant celebration in Australia that honours the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. 

For businesses, participating in NAIDOC Week activities not only showcases support for Indigenous communities but also fosters a culture where diversity is valued.

Additionally, by incorporating cause-marketing initiatives into eCommerce strategies, companies can make a positive impact while empowering customers to choose where their support goes. Let’s delve into the essence of NAIDOC Week, its importance, and explore actionable examples of how businesses can authentically contribute to this cultural celebration.

What is NAIDOC Week?

Understanding NAIDOC Week

NAIDOC Week stands for National Aborigines and Islanders Day Observance Committee Week. This annual event is a time for all Australians to come together to celebrate the rich cultural history, languages, and achievements of Aboriginal and Torres Strait Islander peoples. 

With its roots in the 1938 Day of Mourning, it has evolved into a national week of celebrations across Australia. Recognised typically in July, NAIDOC Week (7 – 14 July, 2024) encourages both reflection on our shared history and recognition of the contributions Indigenous Australians make to our country and society. For businesses, it presents an opportunity to show their commitment to cultural diversity and support for the world’s oldest continuous cultures through active participation and acknowledgment.

NAIDOC Week 2024 poster

The importance of participation

Participating in NAIDOC Week is more than just an act of recognition; it’s a way for businesses to contribute to a larger conversation about cultural appreciation and inclusivity. 

By engaging in NAIDOC Week companies not only enhance their corporate social responsibility profile but also join a movement towards greater cultural sensitivity and understanding. As consumers increasingly favour brands that align with their values, there’s never been a more important time than now to authentically feature your purpose.

can increase customer loyalty as consumers increasingly favour brands that align with their values. By participating, companies not only enhance their corporate social responsibility profile but also join a movement towards greater cultural sensitivity and understanding. 

Moreover, this engagement can increase customer loyalty and foster stronger connections with Indigenous communities. This can potentially lead to lasting partnerships and collaborative opportunities.

In essence, NAIDOC Week is a chance for businesses to stand with Aboriginal and Torres Strait Islander peoples, acknowledging their significant place in Australia’s past, present, and future.

Create impact this NAIDOC Week 

Cause-marketing with a purpose

Cause-marketing is a strategic marketing approach where a business aligns with a social cause to generate mutual benefits. During NAIDOC Week, businesses can leverage cause-marketing to support Indigenous communities effectively. 

This can be achieved through: 

  • Collaborations with Indigenous artists, 
  • Featuring Indigenous artists work across channels, 
  • Or donating a portion of sales to Indigenous-led or focused organisations. 

Indigenous artwork

Utilising platforms like i=Change, businesses can seamlessly integrate giving back into their e-commerce platform, allowing customers to be part of the impact by choosing where a donation from their purchase goes. 

This transparent approach not only boosts customer loyalty but also amplifies the business’s dedication to making a real difference during NAIDOC Week and beyond.

E-commerce integration

E-commerce businesses have a unique opportunity to integrate NAIDOC Week support directly into their online platforms. 

By incorporating donation options at checkout, businesses can facilitate customer contributions to Indigenous causes with ease. 

i=Change offers a streamlined way to connect customers with impactful projects, enhancing the online shopping experience with purpose. This not only gives customers the power to support a cause that resonates with them but also reinforces the business’s commitment to social impact. 

Enbacci, an i=Change brand who supports Australian Literacy and Numeracy Foundation

i=Change brand, Enbacci, gives back $1 from every sale to three projects: Seabin Foundation, the Australian Literacy and Numeracy Foundation & Women’s Community Shelters.

Turn every transaction during NAIDOC Week into positive change, bridging the gap between commerce and social responsibility. It’s a simple yet powerful way to engage customers, increase loyalty, and contribute to the celebration and support of Aboriginal and Torres Strait Islander communities.

NAIDOC Week activities for businesses

Events and initiatives

Businesses can create a lasting impact during NAIDOC Week by organising and participating in: 

  • Events that celebrate Indigenous culture and heritage. 
  • Hosting educational workshops, 
  • Sponsoring community events, or 
  • Facilitating talks with Indigenous leaders are powerful ways to engage both employees and customers. 

These initiatives can raise awareness and promote understanding, while also showcasing a business’s active role in supporting Indigenous communities. 

Such activities not only contribute to the festive spirit of NAIDOC Week but also foster an inclusive environment that celebrates diversity and encourages continuous learning and respect for Aboriginal and Torres Strait Islander peoples.

Recommended NGOs involved with NAIDOC Week

Our top picks for NGO projects businesses can support this National Reconciliation Week

  • Fred Hollows Foundation: help restore sight: every $1 raised can help improve Aboriginal and Torres Strait Islander eye health
  • The Australian Literacy and Numeracy Foundation: empower with literacy: every $12 raised pays for a day of specialised literacy support in an Indigenous community
  • UNICEF Australia: protect child rights: every $1 raised helps enhance child rights & wellbeing

Support the NGOs focused on improving Indigenous health and development outcomes in Australia. i=Change is making it simple to give back to them from every sale or when sending an invoice with all due diligence and NGO partnerships managed for you.

i=Change brand, MoveActive and Kneo, has raised $10,000 and counting for ALNF by giving back $1 from every sale. This impact means Move Active and Kneo has supported up to 833 days of specialised literacy support in an Indigenous community.

Learn how you can integrate i=Change with your business today.

Success stories of social impact

Highlighting success stories can be a powerful way for businesses to illustrate the real-world impact of their participation in NAIDOC Week. Sharing these narratives not only boosts visibility for the causes they support but also inspires other businesses and individuals to take action. 

By publicising how funds were allocated and the outcomes of their initiatives, such as supporting Indigenous education programs or healthcare services, businesses can demonstrate transparency and accountability. 

This storytelling approach provides a tangible connection between consumer actions and their contributions to societal benefits. Celebrating these success stories during and after NAIDOC Week can keep the momentum going, encouraging ongoing engagement with Indigenous causes throughout the year.

Kavalri Jewellery gives back $1 from every sale

i=Change brand, Kavalri, has raised $2,175 and counting for Fred Hollows Foundation by giving back $1 from every sale. For every $1 raised, Kavalri is helping to improve Aboriginal and Torres Strait Islander eye health.

“As a business our values define us. The purpose of Kavalri as a brand extends beyond crafting fine jewellery, but also proudly giving back to a number of worthy causes to make a difference.” Tom & Michelle Boie

To learn more and embark on your sustainability journey on the giving back side, connect with us – your plug and play solution for supporting charitable causes at post-checkout! 

Let’s be the change, together. 

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Shop brands giving back to Indigenous health & development

  • Medley Jewellery gives from every sale to:

    • Protect a woman
    • Empower with literacy
    • Restore the land
    Medley Jewellery
  • A&R Fabrics gives from every sale to:

    • Empower with literacy
    • Feed an Afghan child
    • Clean the sea
    A&R Fabrics
  • Imprint House gives from every sale to:

    • Restore the land
    • Give shelter
    • Help restore sight
    Imprint House
  • LA MAV gives from every sale to:

    • Empower with literacy
    • Clean the sea
    • Educate a girl
    LA MAV
  • La Clinica gives from every sale to:

    • Empower with literacy
    • Protect a woman
    • Restore the Reef
    La Clinica
  • House of Bimbi gives from every sale to:

    • Restore dignity and hope
    • Empower with literacy
    • Help tiny babies survive
    House of Bimbi
  • Grown gives from every sale to:

    • Provide a safe birth
    • Restore the land
    • Empower with literacy
    Grown
  • Alimasy gives from every sale to:

    • Empower with literacy
    • Feed aussies in crisis
    • Support mental health
    Alimasy
  • Fox and Leo gives from every sale to:

    • Support a woman
    • Help restore sight
    • Back her brilliance
    Fox and Leo
  • STAX. gives from every sale to:

    • Protect a woman
    • Empower with literacy
    • Restore the land
    STAX.
  • Ginger & Smart gives from every sale to:

    • Restore the land
    • Empower with literacy
    • Clothe the vulnerable
    Ginger & Smart
  • Yves Lashes gives from every sale to:

    • Provide a safe birth
    • Help restore sight
    • Support kids with cancer
    Yves Lashes
  • Bond Eye gives from every sale to:

    • Protect a woman
    • Restore the Reef
    • Empower with literacy
    Bond Eye
  • Kavalri Jewellery gives from every sale to:

    • Help restore sight
    • Support kids with cancer
    • Feed aussies in crisis
    Kavalri Jewellery
  • Picnic Mantra gives from every sale to:

    • Clean the sea
    • Restore the land
    • Help restore sight
    Picnic Mantra
  • St. Agni gives from every sale to:

    • Empower with literacy
    • Clothe the vulnerable
    • Restore the Reef
    St. Agni
  • Sito Shades gives from every sale to:

    • Clean the sea
    • Help restore sight
    • Restore nature
    Sito Shades
  • Life Apparel Co gives from every sale to:

    • Empower with literacy
    • Restore the land
    • Help restore sight
    Life Apparel Co