How businesses can support Pride Month

Supporting Pride Month is a powerful way for businesses to demonstrate their commitment to inclusivity and diversity. As a celebration of the LGBTQIA+ community, Pride Month is a time to honour the ongoing fight for equality and acceptance. 

We will delve into the significance of Pride Month, initiatives that businesses can undertake, and guidance on partnering with NGOs. Embrace the opportunity to make a difference and strengthen your brand’s connection with socially conscious consumers through meaningful contributions to Pride Month.

Understanding Pride Month

The history and significance of Pride Month 

Pride Month commemorates the Stonewall riots, which took place at the end of June 1969. These events marked a turning point in the fight for LGBTQIA+ rights, as members of the community stood against police harassment and societal discrimination in New York City. The first Pride march, a year after the riots, was a statement of solidarity and a demand for equal rights.

Today, Pride Month is observed globally, not just as a celebration but as a powerful reminder of the progress still required for true equality. It is a time when the LGBTQIA+ community and its allies come together to highlight the importance of inclusivity and respect for all individuals. For businesses, recognising the significance of Pride Month means not only acknowledging this important history but actively participating in the ongoing journey towards a more equitable society.

The relevance of Pride Month today

In today’s business environment, supporting Pride Month is more than a celebration. It’s a critical component of corporate social responsibility.

A business’s active participation in Pride events reflects its commitment to diversity and inclusion, which are increasingly important values for both employees and consumers. By embracing these values, companies can foster a more inclusive workplace, which is linked to greater innovation and employee satisfaction.

Moreover, customers are more conscious of a business’s social impact and are more likely to support companies with strong ethical practices. Celebrating Pride Month allows businesses to connect with a wider audience and demonstrates that they are not just profit-driven, but are also invested in social progress. 

It is an opportunity for businesses to stand on the right side of history and to build a brand that resonates with a more diverse customer base.

Harnessing the power of Pride Month

Launching initiatives that champion diversity

To truly harness the power of Pride Month, businesses can launch initiatives that champion diversity and inclusion. These could range from:

  • Internal policy reviews to ensure equitable treatment of LGBTQIA+ employees. For example, introduce diversity and inclusion training programs that educate and sensitise employees about LGBTQIA+ issues and experiences
  • External campaigns that celebrate the diversity of the community. For e-Commerce bands, this could be introducing a product range where 100% of proceeds are donated to a charity focused on diversity and inclusion of the LGBTQIA+ community. This leverages the power of cause-related marketing and can truly move the dial forward for the community.
  • Sponsor local pride events or volunteer services that align with brand values. Here is a list of local events in Canberra.


i=Change brand, Move Active, launched a 2023 Pride Collection where proceeds from their Rainbow Pride Yoga Mat went directly to ACON.

By taking these steps, companies not only show their support for the LGBTQIA+ community but also pave the way for a more inclusive and diverse business landscape.

Organise activities that foster inclusivity

Organising activities that promote inclusivity is key to harnessing the spirit of Pride Month. 

Businesses can set up events such as Pride parades, workshops, and discussions that encourage dialogue and understanding. Hosting a Pride day in the workplace with informational booths and guest speakers from the LGBTQIA+ community can also be enlightening for employees, fostering a culture of empathy and respect.

Internal support groups or resource networks for LGBTQ+ employees are another way to promote inclusiveness. These groups can provide a safe space for discussion, support, and advocacy within the company. 

Additionally, inclusive marketing campaigns that feature LGBTQ+ individuals and stories can help normalise diversity in the public eye. 

By organising these activities, businesses not only contribute to the growth of an inclusive culture but also solidify their role as leaders in championing diversity and equality in the corporate world.

Supporting NGOs that advocate for LGBTQIA+ Rights

Leveraging i=Change to support LGBTQIA+ NGOs

Businesses can amplify their impact during Pride Month by partnering with platforms like i=Change, which facilitates support for various LGBTQIA+ NGOs.

i=Change allows businesses to donate a portion of each sale or when sending an invoice to an NGO of the customer’s choice. This creates transparent and engaging giving-back experience. Brands can create a stronger connection with their consumers, aligning with their values to ultimately build customer loyalty.

At the forefront of Alana Maria Jewellery’s brand values is an ever-deepening desire to better the world we share. Partnering with i=Change has enabled our customers to become active participants in our drive to sustain positive change in our community. – Alana, Alana Maria Jewellery


Learn how you can integrate i=Change with your business today.

Communicating your commitment with transparency

When it comes to supporting NGOs that advocate for LGBTQIA+ rights, it’s crucial for businesses to communicate their efforts with transparency. This means being open about the organisations they choose to support, the amount of money donated, and the impact those donations have.

Transparency builds trust with customers and employees, showing that the company’s commitment to Pride Month goes beyond surface-level involvement. By providing this level of clarity and openness, businesses reinforce their reputation as ethical and socially responsible entities.

Businesses can share their progress and contributions through:

  • Regular updates on their website, social media, or in their annual corporate social responsibility report.
  • Highlighting employee volunteer efforts and sharing stories from the beneficiaries of the NGOs can also paint a vivid picture of the company’s engagement. For example, i=Change brands have access to powerful Stories of Change which details the real-time impact of the funds raised for the beneficiaries, we collect this content so you don’t have to.

i=Change brand, Move Active, hosted a social media giveaway for their 2023 Pride Collection to engage their customers and drive awareness of their products. 

Let’s be the change, together.

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Shop brands giving back for diversity & inclusion

  • Alana Maria Jewellery gives from every sale to:

    • Support diversity
    • Educate a girl
    • Restore the Reef
    Alana Maria Jewellery
  • SUP gives from every sale to:

    • Support diversity
    • Clean the sea
    • Empower a leader
  • Epzen Australia gives from every sale to:

    • Protect a woman
    • Clean the sea
    • Provide LGBTQIA+ education
    Epzen Australia