How businesses can support World Oceans Day

World Oceans Day serves as a vital reminder of our responsibility to protect and preserve our oceans, essential for life on Earth. For businesses looking to make a positive impact, there are numerous activities that can be undertaken to support this day. 

From organising beach clean-ups to promoting sustainable seafood options, there are endless ways for businesses to get involved and show their commitment to ocean conservation. In this guide, we will explore a range of content ideas tailored for different types of businesses, empowering them to make a meaningful difference on World Oceans Day.

Understanding World Oceans Day

The importance of World Oceans Day

World Oceans Day is more than a date on the calendar; it’s a global rallying point for preserving the largest ecosystem on our planet. Our oceans are critical to sustaining life, regulating climate, and supporting biodiversity. They provide food and livelihoods for billions of people and are a source of natural beauty that inspires and rejuvenates. Yet, despite their vastness, our oceans face significant threats from pollution, overfishing, and climate change. 

Recognising the importance of World Oceans Day is a step toward acknowledging the urgent need for ocean conservation. It’s an opportunity for businesses and individuals alike to commit to actions that protect our marine environments. By doing so, we not only safeguard the oceans’ diverse species and habitats but also ensure a sustainable future for generations to come.

Are you an eCommerce business? Learn more about the ways you can be a more sustainable business.

The history and purpose of World Oceans Day

Established in 2008 by the United Nations, World Oceans Day was created to raise public awareness about the value of the ocean and the challenges it faces. June 8th now serves as an annual reminder of the ocean’s importance to life on Earth, from regulating our climate to producing most of the oxygen we breathe. 

The day encourages direct action to protect the ocean from threats like plastic pollution, overfishing, and habitat destruction. It’s also about celebrating the beauty, wealth, and potential of the ocean. World Oceans Day unites organisations, communities, and individuals worldwide in a concerted effort to initiate change, foster a global movement of ocean citizenship, and inspire the stewardship of this precious resource.

As such, businesses have a significant role to play in supporting these efforts and leading by example.

Initiatives for businesses to support World Oceans Day

Corporate activities for World Oceans Day

For businesses aiming to take part in World Oceans Day, the opportunities are both meaningful and varied. Companies can:

  • Organise or sponsor beach clean-up events, which not only help remove trash from marine environments but also serve as team-building exercises that raise environmental awareness among employees. 
  • Consider a ‘day of education’ where experts are invited to speak about ocean conservation, sustainable practices, and the impact of human activities on marine life. 
  • Implement a policy to reduce single-use plastics within the office or offering sustainable seafood options in company cafeterias 

Partner with environmental NGOs to support conservation projects, or donate a portion of your sales to organisations dedicated to protecting our oceans. Here’s a guide to creating the ultimate cause-marketing campaign.


i=Change brand, Go for Zero, hosted a beach clean up to promote their commitment to cleaning our seas & oceans. By transparently communicating their past impact, they’re inviting their consumers along on the sustainability journey.

Such initiatives demonstrate a company’s commitment to social responsibility and can drive customer engagement and loyalty. 

Creative content ideas for different businesses

On World Oceans Day, businesses have a unique chance to engage with their audience through creative content that promotes ocean conservation. 

  • A restaurant could feature a special menu with sustainable seafood and share information about the sources of their dishes. 
  • Retail businesses can offer eco-friendly products or a limited edition item where proceeds go to marine conservation efforts. 
  • Tech companies might create an app or digital tool that educates users about the ocean’s health or allows them to track their plastic usage. 
  • Service-oriented businesses can blog about the impact of their industry on marine life and share how they’re making positive changes. 

i=Change brands who give back to environmental focused NGOs.

Even a simple social media campaign using hashtags like #WorldOceansDay can spread awareness and encourage followers to take action. Tailoring content to reflect a business’s unique brand while supporting a vital cause can resonate with customers and reinforce a company’s commitment to making a difference.

Giving Back: i=Change recommended NGOs

Choosing the right NGOs to support

Selecting the right NGOs to support for World Oceans Day can amplify a business’s impact and align with its corporate values. i=Change makes this process easier by partnering with NGOs through a due diligence process so you don’t have to worry about this. 

Additionally, when choosing an NGO, consider the alignment with their core values, the transparency of the organisation, and the effectiveness of their programs. It is important to support NGOs that offer clear reporting on how funds are used and have a direct, tangible impact on ocean health. 

Learn how you can integrate i=Change with your business today.

Transparently communicating your commitment

Businesses that support NGOs for World Oceans Day have a responsibility to communicate their efforts transparently to their stakeholders. Transparency fosters trust and can enhance the reputation of a business as a genuine advocate for environmental issues. 

To effectively communicate your commitment, provide regular updates about the initiatives you support, the outcomes achieved, and the difference they make. 

  • Use your website, social media, and marketing materials to tell a compelling story about your involvement with World Oceans Day. 
  • Share authentic stories and images that demonstrate the impact of your contributions, and consider publishing a detailed report on your corporate social responsibility activities.

i=Change brand, Koy Resort, increased their giving to $2 for 24 hours to Seabin Foundation to promote their commitment to sustainability and protecting the planet. Ultimately, encouraging their customers to shop with extra impact.

Ultimately, by being open about your company’s actions and their effects, you not only educate and inspire others but also showcase your business as a leader in social and environmental responsibility. 

Let’s be the change, together.

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Shop brands giving back to the environment

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