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How businesses can support National Reconciliation Week

National Reconciliation Week (27 May – 3 June) presents an opportunity to actively foster unity and understanding in the workplace and beyond.

In this guide, we will explore National Reconciliation Week activities for businesses and offer practical strategies on how to effectively support reconciliation week in the workplace, empowering purpose-driven businesses to make a meaningful difference and drive positive change.

What is National Reconciliation Week

The purpose of National Reconciliation Week

National Reconciliation Week is a time dedicated to building bridges between First Nations communities and the wider population. It’s a week that marks two milestones in Australia’s reconciliation journey: the 1967 referendum and the High Court Mabo decision. 

The intent is to create a shared understanding and mutual respect, acknowledging the past and building a more inclusive future. For businesses, it is not just an annual observance but an ongoing commitment to social justice and equality. 

By highlighting one’s commitment to reconciliation, companies not only demonstrate their brand values but also encourage conversations and actions that can lead to real change. It’s about pledging to be part of the solution, every day, not just during one week. This commitment can build customer loyalty and integrate cause-marketing into a business’s core values.

National Reconciliation Week key phrase "now more than never"

The power of businesses supporting National Reconciliation Week

Commemorating National Reconciliation Week holds a profound power for businesses – it’s a catalyst for change and a demonstration of a company’s values. When businesses actively participate in this commemoration, they send a strong message to employees, customers, and the community at large about their stance on social justice and equity. 

This involvement can strengthen relationships both within the workplace and with the public, fostering a sense of unity and shared purpose. 

In essence, marking National Reconciliation Week can transform a business from a passive entity to an active social advocate, with the power to influence and inspire others to join in the reconciliation movement.

Leveraging National Reconciliation Week for good

National Reconciliation Week activities for businesses

National Reconciliation Week offers businesses a variety of activities to engage with, each fostering understanding and support for the cause. 

  1. Host educational sessions that delve into the history and experiences of Indigenous communities can enlighten staff and align corporate culture with reconciliation efforts. 
  2. Collaborate with Indigenous artists or speakers to create events that celebrate and share aboriginal and Torres Strait Islander cultures. 
  3. Supporting local Indigenous charities or initiating cause-marketing campaigns that contribute a portion of sales to reconciliation programs.

Two Indigenous children with an educator in the spirit of National Reconciliation Week

Engaging in these activities not only serves to educate and unite employees and customers but also positions the business as a committed participant in the journey towards reconciliation.

Fostering employee engagement during National Reconciliation Week

Employee engagement is paramount when it comes to supporting this important week. Businesses can encourage their teams to:

  • Partake in volunteer opportunities. 
  • Organise workshops that focus on Indigenous history and current issues. 
  • Attend ‘lunch and learn’ sessions where employees can discuss what reconciliation means to them in a safe and open environment. 
  • Participate in a company-wide challenge or setting of collective goals for the week which can inspire a sense of camaraderie and accountability in contributing to reconciliation efforts. 
  • Highlight the actions and commitments of employees on internal platforms or social media to amplify their efforts and encourage others to participate. 

When employees are actively engaged, they learn, grow and become ambassadors of the business’s values. Thus helping to weave the principles of reconciliation into the fabric of the company’s culture.

Recommended NGOs involved with National Reconciliation Week

Our top picks for NGO projects businesses can support this National Reconciliation Week

  • Fred Hollows Foundation: help restore sight: every $1 raised can help improve Aboriginal and Torres Strait Islander eye health
  • The Australian Literacy and Numeracy Foundation: empower with literacy: every $12 raised pays for a day of specialised literacy support in an Indigenous community
  • UNICEF Australia: protect child rights: every $1 raised helps enhance child rights & wellbeing

Support the NGOs focused on improving Indigenous health and development outcomes in Australia. i=Change is making it simple to give back to them from every sale or when sending an invoice with all due diligence and NGO partnerships managed for you.

i=Change brand, MoveActive and Kneo, has raised $10,000 and counting for ALNF by giving back $1 from every sale. This impact means Move Active and Kneo has supported up to 833 days of specialised literacy support in an Indigenous community.

Learn how you can integrate i=Change with your business today.

How to support National Reconciliation Week in the workplace

Supporting National Reconciliation Week in the workplace should involve:

  • Education – providing resources and learning materials about the significance of this week and the history of Indigenous peoples. 
  • A Reconciliation Action Plan (RAP), which outlines practical actions to drive their contribution to reconciliation both internally and in the communities in which they operate. 
  • Community engagement with Indigenous-owned suppliers, supporting Indigenous professionals, and incorporating traditional acknowledgments into the corporate routine.

Businesses should ensure that their support for National Reconciliation Week is transparent and genuine, reflecting an ongoing commitment rather than a one-off event. 

Not sure where to start? i=Change is helping over 400 businesses give back and empowering their customers to choose where it goes. This is seamlessly done via simple tech integrations like the Shopify donation app. Consider using this week as a launching pad for your giving back journey and create change 365 days of the year. 

Let’s be the change together.

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Shop brands giving back to Indigenous health & development

  • Sit & Wonder gives from every sale to:

    • Empower with literacy
    • Protect a woman
    • Restore the Reef
    Sit & Wonder
  • NASH + BANKS gives from every sale to:

    • Empower with literacy
    • Protect a woman
    • Clean the sea
    NASH + BANKS
  • Boba Barista gives from every sale to:

    • Empower with literacy
    • Clean the sea
    • Support mental health
    Boba Barista
  • Ginger & Smart gives from every sale to:

    • Restore the land
    • Empower with literacy
    • Clothe the vulnerable
    Ginger & Smart
  • OKKIYO gives from every sale to:

    • Help restore sight
    OKKIYO
  • A&R Fabrics gives from every sale to:

    • Empower with literacy
    • Feed an Afghan child
    • Clean the sea
    A&R Fabrics
  • Imprint House gives from every sale to:

    • Restore the land
    • Give shelter
    • Help restore sight
    Imprint House
  • Airgarden gives from every sale to:

    • Empower with literacy
    • Feed aussies in crisis
    • Support mental health
    Airgarden
  • Sito Shades gives from every sale to:

    • Clean the sea
    • Help restore sight
    • Restore nature
    Sito Shades
  • LA MAV gives from every sale to:

    • Empower with literacy
    • Clean the sea
    • Educate a girl
    LA MAV
  • Things By Aitch gives from every sale to:

    • Empower with literacy
    • Protect a woman
    • Prevent trafficking with education
    Things By Aitch
  • Sol Cleanse gives from every sale to:

    • Protect a woman
    • Restore the land
    • Empower with literacy
    Sol Cleanse
  • Maiz The Label gives from every sale to:

    • Empower with literacy
    • Support a child to recover
    • Keep girls in school
    Maiz The Label
  • La Marzocco Home gives from every sale to:

    • Empower with literacy
    • Feed aussies in crisis
    • Restore the land
    La Marzocco Home
  • MoveActive gives from every sale to:

    • Support kids with cancer
    • Empower with literacy
    • Support mental health
    MoveActive
  • Little Wildling Co gives from every sale to:

    • Empower with literacy
    • Clean the sea
    • Restore the land
    Little Wildling Co
  • Art of Hope gives from every sale to:

    • Educate a girl
    • Protect a woman
    • Empower with literacy
    Art of Hope
  • Jooju Coffee gives from every sale to:

    • Empower with literacy
    • End violence against women
    • Mentor our youth
    Jooju Coffee