2024 Impact Marketing Calendar

The road to change

In a world where purpose-driven consumers are increasingly supporting businesses addressing social and environmental issues, the path to driving customer engagement and creating change lies in the strategic planning of impact days.

Whether you resonate with a particular NGO, or choose to support multiple impact projects across the year, aligning your brand with impact months and giving days is a powerful strategy.

The i=Change Impact Marketing Calendar is aligned with four pillars to guide your giving back journey: Equality, Sustainability, Mental Health, and The Season of Giving.

Key features

Strategic planning: Plan your campaigns in advance with a month-by-month guide to impact days

50+ NGO partners: Align with the issues you and your customers care about & ensure your business supports projects creating real change within the four pillars.

Flexibility: Tailor your giving back journey to impact days, & projects to your business’s values.

Start planning your impact campaign calendar with our 2024 Impact Calendar below.

Request your copy of our free 2024 impact marketing calendar


When change-making activities are planned:

  • Coordinate impact campaigns with ease
  • Drive customer engagement, loyalty and conversions
  • Showcase your commitment to creating change
  • Maximise your impact for extraordinary NGO projects

We are so excited to see our customers are as passionate about giving back as we are! Our Double Down Campaign to support Mental Health Week saw traffic increase by 10% and orders increase by 16%

Gabrielle Manning , Manning Cartell

Our customers deeply resonate with i=Change. Our International Day of the Girl EDM delivered a 33% increase in online conversions, by simply increasing our donation from $1 to $2 for 24hrs.

Portia Keller, by charlotte

Ready to embed purpose into your business DNA? Join the movement and start giving back with the i=Change platform.