It means something to be an i=Change brand. It speaks to your organisation’s values and demonstrates your commitment to real change.
Here’s how you can make a difference…
- $ raised & counting
- up to 1,586,768 lives impacted
- up to 4261kg carbon stored
How it works
1
Give back from every sale. Your customers choose where it goes

- Your i=Change platform engages every customer post-purchase
- Customers get to choose where it goes
- 100% of donations are forwarded
- Donations are tax deductible
2
With 100% transparency, track the impact on your live giving page

- Track your impact in real-time
- Provide 100% transparency
- Display your total raised in real-time on your site via our API
- Access your impact to communicate across your channels
3
Analytics track engagement, growth and impact of purpose-driven campaigns

- Track customer engagement in your weekly dashboard
- Add impact messages into the customer journey. See how your giving drives growth
- Track your ‘Double Donation Campaigns’. Drive conversions without discounting
Like to learn more?
Please use the form to us a little about your business, and we’ll be in touch to help you plan your giving-back journey.
Or, ready to come onboard?
Start your application to become an i=Change brand.
Our 100% giving model
i=Change forwards 100% of donations, as chosen by you and your customers.
To create maximum impact & forward 100% of donations, there is 1 cost per transaction – separate & additional to donations.
This Impact Investment is based on your average monthly transaction volume. Your donation & Impact Investment is only charged when your i=Change platform appears after a confirmed transaction on your site. Contact us below for details.
Access all platform features including:
- weekly customer insights & analytics
- stories of change – impact content for your channels
- real-time giving tools to engage customers & drive growth
- all NGO due diligence conducted & partnerships managed
- 100% donations forwarded
- impact reporting
How only a few sales will cover the cost
Results & what retailers say
The Seafolly
team

96%
Increased ROAS vs average
94%
Increased conversions vs no discount
2.7X
ROI (new revenue vs campaign cost)
Gabrielle Manning
Co-founder

16%
transaction increase vs average week
10%
transaction increase vs average week
4K%
ROI (campaign revenue vs cost)
Impact & what NGOs say
Audette Exel AO
Founder, Adara Group

“i=Change demonstrates the transformative power business can have on the lives of vulnerable communities.
This innovative model helps us prevent the trafficking of children in Nepal, and ensure premature babies survive in Uganda.”
Audette Exel AO
Founder, Adara Group
Dermot O’Gorman
CEO, WWF Australia

“I care about building a future in which humans and nature live in harmony.
While WWF helps save wildlife, protect oceans and forests, the great challenge is also feeding 8 billion people sustainably and reversing the climate crisis.”
Dermot O’Gorman
CEO, WWF Australia
Simone Parsons
COO, Women’s Community Shelters

“I care about the lives of the individual women and children that we keep safe.
Connecting with them – and their stories – is what motivates and drives me to make a difference, in often the most challenging times of their lives.”
Simone Parsons
COO, Women’s Community Shelters