The Challenge

On any given night, over 28,000 young Australians aged 12-24 are homeless. These young people often face social and community isolation, and experience social stigmas limiting their opportunities.

Part of HoMie’s response is to host ‘VIP Days’ for young people affected by homelessness. At least 12 times a year HoMie closes its store to the public for the day, inviting young people affected by homelessness in to choose complimentary brand-new clothing of their choice, while enjoying haircuts, beauty treatments and lunch with the HoMie team.

This provides young people with a day of pampering and fun, to increase their confidence, experience community connection, a sense of belonging and acceptance as VIPs.