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Gabrielle Requena

Wrinkles Schminkles, CEO & Founder

Wrinkles Schminkles, Gabrielle Requena

In our latest Business Impact Leaders Series, gain insights from business experts committed to giving back. These individuals will candidly share their journey, why they care to ‘be the change’ and how their business is being a force for good.

On the 24th of January 2024, we welcomed Wrinkles Schminkles, a future focused brand that is dedicated to supporting our planet, the people and the animals who share it.⁠

“The beauty of creating a community of like-minded Wrinkles Schminkles sisters that care beyond what we do for their skin, is we can all come together and embrace the opportunity to influence change.”

Key insights

Discover the Wrinkles Schminkles impact

At Wrinkles Schminkles, we’ve redefined skincare with a unique approach that goes beyond beauty. Here’s a glimpse into the journey and what sets us apart:

The origin of Wrinkles Schminkles

Gabrielle Requena, not a skincare expert but a seasoned problem solver, identified a common concern among women — the desire to look and feel their best without invasive solutions. Thus, Wrinkles Schminkles was born, offering a non-invasive solution to refine lines and wrinkles.

Unisex & uniquely reusable

Wrinkles Schminkles is not just for women; it’s unisex. We’ve transcended traditional gender packaging to embrace a more inclusive approach. Inspired by single-use face tape products, we innovated with reusable, medical-grade silicone for a softer, more breathable solution.

Crafted in the USA for efficacy

Our commitment to quality extends to our manufacturing. Made in the USA in an FDA-listed facility, we ensure efficacy in every product. While the skincare industry in Australia lacked the necessary infrastructure, our decision to manufacture in the USA has proven to be a key differentiator.

Leading in sustainability

In 2023, we made history by introducing the world’s first recycling program for silicone patches. Partnering with TerraCycle, we enable customers to send back used patches, promoting sustainability and setting a standard for the industry. This initiative is a testament to our commitment to both efficacy and environmental responsibility.

Freedom, trust & team culture

Gabrielle’s personal journey of burnout in the corporate world shaped Wrinkles Schminkles’ unique team culture. Focused on freedom and trust, we offer our team flexibility and autonomy within a professional setting. The result is a well-aligned and engaged team, contributing to a positive workplace culture.

The impact continues

By choosing Wrinkles Schminkles, you’re not just choosing skincare; you’re embracing a brand with a purpose. Join us on this journey of redefining retail, trust, and sustainability.

“The beauty of creating a community of like-minded Wrinkles Schminkles sisters that care beyond what we do for their skin, is we can all come together and embrace the opportunity to influence change. It’s with gratitude that we all find ourselves in a position to give” – Gabrielle Requena, CEO & Founder of Wrinkles Schminkles

Be the change today. 

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